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Title: Recommendations To Strengthen Halal Food Supply Chain For Food Industry In Malaysia
Authors: Suhaiza Hanim Mohamad Zailani
Zainal Ariffin Ahmad
Nabsiah Abd Wahid
Rosly Othman
Yudi Fernando
Issue Date: Oct-2010
Publisher: Lembaga Pemasaran Pertanian Persekutuan (FAMA)
Abstract: With the goal of modernising marketing infrastructure and operating systems of food commodity in Malaysia, FAMA can position itself in the development and building of halal food supply chain for poultry, meat and fishery in Malaysia. Since FAMA is one of the government agencies that is directly linked and is always dealing with players of food commodities, it is about time that it became the champion for this study. Industry players such as the feed millers, growers, slaughter houses, storages, transporters, producers, wholesalers and retailers will also benefit from the study by being able to participate in the development process. This study provides all of them with a channel to convey their views on the features of the halal practices and to train them with an appropriate training or motivation programme on halal issues. The industry members, therefore, can become more innovative in improving their operations and more competitive in the world food trade. This may enable Malaysia to penetrate and capture the vast local and international markets for halal food.
ISSN: 1985-3890
Appears in Collections:Journal of Agribusiness Marketing

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