Please use this identifier to cite or link to this item:
Title: Factors Influencing Consumption of Dairy Products: An Exploratory Study in Kota Kinabalu, Sabah, Malaysia
Authors: Boniface, Bonaventure
Umberger, Wendy
Stringer, Randy
Keywords: Dairy Products
Consumer Behaviour
Milk Consumption
Issue Date: Dec-2013
Publisher: Lembaga Pemasaran Pertanian Persekutuan (FAMA)
Abstract: Increasing demand for dairy products in Malaysia is driving government initiatives and structural change in the domestic dairy industry to increase its competitiveness and self-sufficiency. To be successful, the industry must take a value-chain approach and focus on the needs of domestic consumers. This study endeavours to investigate the drivers of increasing dairy demand by examining the factors influencing Malaysian consumers’ consumption and perceptions of various types of dairy products. A survey of 435 respondents was conducted and the data were analysed using logit models. The results indicate that demographic variables such as age and ethnicity as well as other attitudinal variables significantly influence consumers’ increasing consumption of dairy products. Managerial recommendations for the domestic dairy industry are suggested and policy implications are discussed.
ISSN: 1985-3890
Appears in Collections:Journal of Agribusiness Marketing

Files in This Item:
File Description SizeFormat 
JOAM_2013_12_v6_Paper02.pdf1.08 MBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.