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dc.contributor.authorHaron A. Rahim
dc.contributor.authorNitty Hirawaty Kamarulzaman
dc.contributor.authorIsmail Abd.Latif
dc.contributor.authorSelvakkumar a/l K.N. Vaiappurri
dc.description.abstractQuality assurance measures for food products have been widely applied by the food industry players due to an increase in the demand for good quality food-based products by consumers. The establishment of quality assurance requires that the food industry players provide safe and quality products at an early stage of the supply chain. This will reduce consumers’ concerns on food safety and quality issues in the market. In order to meet the challenging requirements of quality assurance, sustainable agriculture practices such as the implementation of GAP have increasingly been applied in Malaysia. The Malaysian quality assurance schemes were established to strengthen the processes and requirements as compared to GLOBALGAP schemes. Thus, through the implementation of schemes, the market opportunity becomes open to the industry players. Besides, society will benefits from what they purchase and consume.en_US
dc.format.extent1,013,773 bytes
dc.publisherLembaga Pemasaran Pertanian Persekutuan (FAMA)en_US
dc.relation.ispartofJournal of Agribusiness Marketing, Vol.6, December 2013, p.68-80.
dc.relation.requiresAdobe Acrobat Reader, 9.0
dc.subjectFood Qualityen_US
dc.subjectQuality Assuranceen_US
dc.subjectFood Safetyen_US
dc.subjectFood-Based Industryen_US
dc.subjectGood Agricultural Practices (GAP)en_US
dc.subjectSustainable Agricultureen_US
dc.titleReview on Quality Assurance for Food-based Products in Malaysiaen_US
Appears in Collections:Journal of Agribusiness Marketing

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