Siti Rahayu Hussin; Wong Foong Yee; Jamil Bojei
(Lembaga Pemasaran Pertanian Persekutuan (FAMA), 2010-12)
Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable ...