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Factors Influencing Consumption of Dairy Products: An Exploratory Study in Kota Kinabalu, Sabah, Malaysia

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dc.contributor.author Boniface, Bonaventure
dc.contributor.author Umberger, Wendy
dc.contributor.author Stringer, Randy
dc.date.accessioned 2015-10-07T03:35:35Z
dc.date.available 2015-10-07T03:35:35Z
dc.date.issued 2013-12
dc.identifier.issn 1985-3890
dc.identifier.uri http://myrepositori.pnm.gov.my/handle/123456789/4285
dc.description.abstract Increasing demand for dairy products in Malaysia is driving government initiatives and structural change in the domestic dairy industry to increase its competitiveness and self-sufficiency. To be successful, the industry must take a value-chain approach and focus on the needs of domestic consumers. This study endeavours to investigate the drivers of increasing dairy demand by examining the factors influencing Malaysian consumers’ consumption and perceptions of various types of dairy products. A survey of 435 respondents was conducted and the data were analysed using logit models. The results indicate that demographic variables such as age and ethnicity as well as other attitudinal variables significantly influence consumers’ increasing consumption of dairy products. Managerial recommendations for the domestic dairy industry are suggested and policy implications are discussed. en_US
dc.format application/pdf
dc.format.extent 1,101,836 bytes
dc.language.iso en en_US
dc.publisher Lembaga Pemasaran Pertanian Persekutuan (FAMA) en_US
dc.relation.ispartof Journal of Agribusiness Marketing, Vol.6, December 2013, p.14-36.
dc.relation.requires Adobe Acrobat Reader, 9.0
dc.subject Dairy Products
dc.subject Consumer Behaviour
dc.subject Milk Consumption
dc.title Factors Influencing Consumption of Dairy Products: An Exploratory Study in Kota Kinabalu, Sabah, Malaysia en_US
dc.type Article en_US


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