Pepper (piper nigrum) is a popular culinary spice besides being one of the most important spices traded internationally. Pepper contributes significantly to the agriculture sector as well as to the economy of Malysia. ...

Artocarpus heterophyllus Lam., or jackfruit, is a non-seasonal plant with many uses. There are new varieties of this fruit with unknown consumer acceptance to its taste, aroma and texture. A fruit party was held to conduct ...

The Malaysian agro-food industry is increasingly market-driven. A closer look at consumer studies show that consumers are becoming more health-conscious and they are consuming more vegetables. This dynamism requires a ...

Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable ...

This study aims to evaluate the market competitiveness of Small and Medium Enterprises (SMEs) in the Malaysian Food Processing Industry (FPI) in terms of technical efficiency and productivity growth. A non-parametric ...

Although the world market for tropical fruits is growing, Malaysia’s share in the overall international fruit trade is relatively insignificant. It has been reported that the market demand for fresh tropical fruits in Japan ...

Increasing demand for dairy products in Malaysia is driving government initiatives and structural change in the domestic dairy industry to increase its competitiveness and self-sufficiency. To be successful, the industry ...

Economic development has driven the Malaysian food consumption trend to move from basic staple to non-traditional staples – wheat-based, meat, fruit and vegetable items. More affluent Malaysians are also prompted to dine ...

The importance of the retail sector to economic growth has been very significant. The rapid growth of the sector is partly contributed by the emergence of supermarkets and hypermarkets that are mostly foreign- owned. This ...

The functional food market is rapidly expanding, with manufacturers promoting the perceived health benefits of food products to specific consumer groups. Therefore, this study seeks to understand whether consumers have ...